In the world of real estate, having an effective team can make all the difference. It's not just about closing deals; it's about creating a support system that enhances each member's strengths and provides a safety net during challenging times.

Recently, I had the great opportunity to host Brett Rosenthal, a top real estate professional in Philadelphia, Pennsylvania, on my podcast. Brett shared some invaluable tips on building a successful real estate team, and I’m excited to share these insights with you!

How to Build a Successful Real Estate Team

Building a successful real estate team requires vision, dedication, and the ability to adapt to the ever-changing market. Brett's journey is a testament to what can be achieved with the right approach.

Building the Business and Starting a Team

Brett's path to success wasn’t straightforward. He attended numerous trainings but found them largely unhelpful.

Instead of relying solely on formal training, he dove into the field with a willingness to take on any opportunity, no matter how small. This tenacity helped him build momentum.

Starting with small sales, Brett didn't turn down any opportunities. Each deal, no matter the size, was a stepping stone. As his workload increased, he realized the importance of having a team. Not only did it help manage the increasing number of transactions, but it also provided a platform for mentoring new agents.

Creating a team allowed Brett to extend his reach and maintain the high level of service his clients had come to expect.

Team Philosophy and Operations

One of the keys to Brett's success is his team's philosophy and operations. He emphasizes that agents are their own individuals, but the team provides a supportive and collaborative environment.

“So as a team, my philosophy is you're your own person and you have to market yourself. And this has to be a career where this is a long-term solution. You're not working for a team, you're working for yourself,” he says. “The team is just like the mechanism to do it together, to have someone to talk about who's doing the same exact things, to give things that are working, to basically kind of like a sports team where you're helping each other out to get through a goal.”

This balance allows his agents to thrive while still feeling part of something bigger.

Another cornerstone of Brett's philosophy is treating clients well and prioritizing their needs. This includes helping clients throughout the home-buying process, from finding a mortgage broker to closing the transaction. The focus on client satisfaction has been a driving force behind his team's success.

In terms of operations, Brett's team benefits from hands-on training and real-time support via a group chat. This setup ensures that agents can get immediate assistance and advice, which is crucial in the fast-paced world of real estate.

Team Culture and Dynamics

Creating a positive team culture is essential. Brett encourages honesty, collaboration, and regular team interactions. These elements foster a sense of community and ensure that everyone is on the same page.

Maintaining the group's reputation and client service standards is also a priority. Brett ensures that all team members uphold these standards, which helps build trust and reliability with clients.

Setting Future Goals

Looking ahead, Brett aims to help his team members become successful agents and grow their careers. His goal is not just to lead but to mentor and support each member of his team.

Brett also has personal aspirations to continue growing as a realtor. By balancing his growth with the success of his team, he ensures a harmonious and forward-thinking environment.

Understanding the Real Estate Market

Brett's expertise extends to understanding the real estate market in Philadelphia. He attracts both local and out-of-town buyers, offering investment opportunities that appeal to a wide range of clients.

Brett anticipates ongoing growth and development in his area, which positions his team well for future success.

Adapting to NAR Settlement and Industry Changes

The real estate industry is always evolving, and Brett welcomes these changes. He sees potential benefits for his business model, particularly with the recent NAR settlement.

In this regard, Brett believes that building connections with real estate mentors is crucial for staying abreast of trends and adapting to industry changes.

Focusing on listings and sellers, Brett feels well-positioned for future shifts in the market. His proactive approach ensures that his team can navigate changes effectively and continue to thrive.

If you like to watch the entire podcast episode, visit this page:

Tune into Leads & Leverage for More Tips to Fuel Success for Your Real Estate Team!

Brett's insights into building a successful real estate team are invaluable. From starting small and building momentum to creating a supportive team environment, his tips provide a roadmap for success. Emphasizing client satisfaction, fostering a positive team culture, and adapting to industry changes are all crucial elements.

I encourage you to tune into my podcast, Leads & Leverage, for more tips and insights from industry experts like Brett. Whether you're just starting or looking to take your real estate team to the next level, there's always something new to learn.

And, if you're looking to buy, sell, or invest in homes in Central Florida, don't hesitate to contact me and the GPG Team. We're here to provide the support and expertise you need to achieve your real estate goals!