Building a successful real estate career requires more than just market knowledge and sales skills. It's also about having the right team, mindset, and strategies in place.

I recently had the pleasure of hosting Rebecca Giacobba, a seasoned real estate agent from Palm Beach, Florida, on my podcast, where she shared invaluable insights on how to thrive in this competitive market.

Let me break down her tips and pieces of advice to help you build a strong real estate team yourself and achieve success in your area.

Building Real Estate Success in Palm Beach, FL

Rebecca’s journey as a real estate professional serves as an inspiration and road map that you can also use to thrive in this industry. Here’s how she did it!

Hiring the Right Team Members

Rebecca emphasized the importance of being cautious about who you hire. It's crucial to ensure new hires fit the team culture and are self-motivated.

"I'm going to say, be careful who you hire. I used to be the person that, oh, you want to come to work for me? I can help you. Well, like you said, sometimes not everybody is that person that's going to do those things and they just become zapping your time and energy, not that you don't want to help them, not that they're a bad person. This is probably not going to be that career for them," she said.

Hiring individuals who align with your team's goals and can handle the unique challenges of the industry is vital.

Focus on Relocation and Investors

Rebecca does less relocation than she desires but focuses on investors.

Balancing your market focus between relocation and investment clients can help you tap into a broader range of opportunities and maintain a steady business flow.

Leverage and Delegation

For Rebecca, having administrative support, such as a transaction coordinator, is essential for handling offers and appointments.

Moreover, Rebecca recommends agents doing more than ten deals a year to have backup support. Leading by example and being willing to perform all tasks asked of team members is crucial for fostering a supportive environment where your team members can grow and learn from their mistakes.

Hiring and Using Virtual Assistants

Rebecca's experience with virtual assistants has been positive, especially for cold calling and administrative tasks.

Outsourcing tasks, like logo creation and podcast editing, on platforms like Fiverr and Canva, can significantly enhance productivity and professional image. Utilizing these affordable and accessible tools streamlines operations and improves efficiency.

Balancing Personal Touch and Teamwork

Rebecca highlighted the importance of ensuring your clients know they are part of a team while maintaining oversight and transparency. And, this means being upfront about team roles and responsibilities.

This allows you to maintain personal client relationships while ensuring all aspects of their needs are met.

Importance of Transparency

Sharing emails with administrative staff helps maintain control and ensures no issues arise. While systems are important, personal skills and client interactions are crucial.

According to Rebecca, some aspects of client interactions can be taught, but others rely on natural ability. That’s why balancing both is necessary for success.

Differentiating a Real Estate Team

Leading by example and ensuring team members are not asked to do anything the leader wouldn't do sets a great team apart.

Personal commitment to clients is essential for building trust and ensuring their safety throughout the process. This includes helping clients every step of the way, from finding a mortgage broker to negotiating with sellers.

The ability to connect with clients on a personal level, beyond just systems and processes, is key.

Setting a Positive Mindset and Overcoming Challenges

Rebecca emphasized the importance of shifting from a mindset of "I can't" to "How can I?"

Overcoming early conditioning to stop at "no" and persevering in the industry is crucial. This mindset shift can make all the difference in achieving success in real estate.

Final Advice for Aspiring Real Estate Professionals

Rebecca’s final advice for aspiring real estate professionals is to work hard and have a structured daily schedule. Real estate is a full-time job requiring commitment and consistent effort, so she emphasized this as a must-do for agents.

Marketing is also a key part of the job, not just showing properties. It attracts and retains clients.

Moreover, networking with experienced real estate professionals is another critical aspect of career growth. Receiving guidance and advice from those who have navigated the industry successfully can provide you with invaluable insights and help you avoid common pitfalls.

Building a network of mentors and peers can support your career development and open up new opportunities.

You can watch the entire podcast episode and learn more about Rebecca Giacobba by visiting this page:

Follow Leads & Leverage for More Insider Insights to Build and Grow Your Real Estate Team!

Rebecca's insights provide a valuable roadmap for building and growing a successful real estate team in Palm Beach, FL. By focusing on hiring the right people, leveraging administrative support, maintaining transparency, and fostering a positive mindset, you can create a strong foundation for your real estate career.

For more insider tips and strategies from industry experts, please follow the Leads & Leverage podcast. And, if you're looking to buy, sell, or invest in a home in Central Florida, reach out to me and the GPG Team.

We're here to help you navigate the market and achieve your real estate goals!